Field & Stream Case Study

Achieving 5x ROI and Quadrupling Engagement

A disciplined, dynamic approach to social media marketing supports aggressive growth


Field & Stream Shop, a division of Dick’s Sporting Goods, was looking to elevate their social media marketing efforts in support of their aggressive growth strategy.


Establishing well-defined objectives for social presences as well as a distinct publishing mission, content pillars and personas to guide the content creation was key to success.


We developed a long-term comprehensive social media and brand publishing strategy directly supporting the consumer journey and assessed by clear KPIs.


  • Organic reach increased 80%
  • Facebook engagement improved 158% to 9.8%,1MM plus Likes, Shares and Comments
  • Twitter engagement up 80%
  • Facebook CTR 2.35%
  • 5x ROI on paid social media
  • Tripled the use of #wheretraditionsbegin
  • 500% follower increase


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